See what's missing before your retailer does
Digi Food NPD brings raw materials, recipes, product records and retailer requirements together, so you can see what's done and what's outstanding before a spec goes out. Need hands-on help? Our food scientists also develop new products with you.
Tailored demo on your own products · Free initial NPD consultation
Two ways to work with us
Get retailer-ready, product by product
Software for technical and NPD teams: supplier data, recipes and evidence linked in one record for each product, ready to become a retailer specification.
- Supplier specifications reviewed and linked
- One structured record for every product
- Outstanding requirements shown before submission
We develop and launch it with you
Hands-on product development for food producers and start-ups, from the first kitchen trial to a product on shelf.
- Recipe development, nutritionals and costing
- Production trials and scale-up
- Labels, allergen statements and regulatory support
Retailer specs shouldn't mean chasing spreadsheets
Supplier specifications scattered across inboxes, folders and shared drives.
The same product data re-keyed into different retailer templates.
Missing information discovered late, when deadlines are already close.
No clear view of where each product stands, or what's holding it up.
Digi Food NPD gives each product one record that everyone works from, linked back to the supplier specs it was built on.
Seven stages, from project setup to a retailer-ready spec
Project setup, raw-material specifications, recipe, labelling and nutrition, packaging and technical evidence, then a readiness check before anything goes to the retailer. Each stage shows what's done and what comes next.
Start with the work in front of you
A new product, specifications for one that's already approved, or a readiness check. Pick the route and the platform sets out the steps.
Specification work, organised
Product information, pack copy and supporting documents sit together, with anything outstanding flagged.
Product information
Details and attributesPack copy
On-pack informationSupporting documents
Files and referencesRepresentative demo screen · fictional product and sample data
Raw-material specifications
Upload supplier specifications and review the data before it's used in recipes.
Product families
Reuse approved recipes, materials, processes and evidence across a range.
Portfolio view
See active, blocked and launching projects across every site in one place.
"Digi Food NPD makes it much easier for me to prepare specifications for different retailer chains using a single, central product database. It saves significant time in my own work and for my clients."
New food products, from concept to commercial launch
Our food scientists, technologists and development chefs, led by Sean Gilbride, help food producers and start-ups research, develop and launch new products in Ireland, the UK and Europe, with or without the platform.
- Concept and ideation
- Recipe and kitchen development
- Production trials and manufacturing
- Labels and specifications
- Retail engagement and launch
- Start-up product developmentA full package covering development, manufacturing and retail engagement.
- Recipe and process innovationRecipe development, nutritionals, costing, production trialling and label generation, so the product is commercially viable.
- Nutrition-led and nutraceutical productsDeveloped in line with EFSA requirements and, where needed, FDA.
- Food supplementsProduct development and regulatory support for dietary supplements.
- LabellingIngredient statements, allergen declarations and label creation.
A proven record: award-winning products launched in Ireland, the UK and Europe, including Homespun Foods' Quinoa Crunch range.
What our consultancy clients say
"Sean combines great subject matter expertise with commercial awareness and consistent professionalism and courtesy."Erica SheehanHomespun Foods
"…we have exactly the product that I have always envisaged."Sinéad CrowtherSoothing Solutions
"I would highly recommend Sean to any new product or food businesses needing support from concept through to launch."Fiona UyemaFused
Built by people who have done the job
Digi Food NPD is a team of food scientists, technologists and development chefs with more than 30 years of combined experience in R&D and technical management. We develop new products for start-ups and established producers, and we built the platform for the part of the job that slows everyone down: getting product data right for the retailer.
Sean Gilbride founded Digi Food NPD after a career in technical, NPD and R&D roles with Green Isle Foods, Kerry and Golden Vale, and advising food businesses through St Angela's. On project after project, the formulation, the product information and the retailer's requirements sat in different places, and gaps often only surfaced late. The platform is built to show those gaps earlier.
Food industry roles with Green Isle Foods, Kerry and Golden Vale, and advisory work with food businesses through St Angela’s Food Technology Centre. Based in Donegal, working with producers across Ireland, the UK and Europe.
- MSc in Nutrition and Nutraceuticals
- MSc in Food Legislation and Regulations
- MSc in Marketing
Common questions
Who is Digi Food NPD for?
Food producers, brands, own-label suppliers and start-ups. The platform helps technical, quality and NPD teams, and consultants, prepare product data for retailer specifications; our consultancy helps you develop and launch new products.
Can I use the consultancy without the platform?
Yes. Sean and the team develop products directly for food producers and start-ups, with or without the platform.
What does a retailer get from it?
Specifications that arrive more complete, with supporting evidence linked and gaps flagged before submission, so their technical team spends less time going back to suppliers. The retailer's own review and approval process doesn't change.
Does it submit to retailer portals for me?
No. It helps you organise product information and prepare specification outputs. Submission and approval stay between you and the retailer.
Does it work across more than one site?
Yes. You can view your portfolio across all manufacturing sites or filter to one.
Can we see it before we commit?
Yes. Book a demo and we'll walk you through the platform using examples relevant to your products, then talk through the best way for your team to get started.
How much does it cost?
Platform pricing depends on your team size and needs. Consultancy pricing depends on the project. Book a free consultation or demo and we'll give you a clear quote.